About AFH Group

The AFH Group is a growing team of Independent Financial Advisers, based in prestigious offices at St Johns House in central Bromsgrove. The AFH Group, founded 21 years ago by Chartered Financial Planner, Alan Hudson has evolved into a culture that focuses on working in partnership with clients and building long-term relationships based on mutual trust and respect.

Servicing the Midlands area, we pride ourselves on offering a genuinely personal and approachable service and this is echoed by each of our 64 professional advisers. There’s something pretty special about an AFH adviser. We only recruit the very best advisers who are fully qualified and committed to continually updating their knowledge. We conduct a rigorous recruitment process to ensure our advisers are honest, sincere and above all client focused.

With a team of almost 110, our infrastructure provides our advisers with resources that can’t be matched by a smaller practice. We believe our advisers are only as good as the engine that supports them, so we have invested time and money into developing a network of in-house investment specialists, technical experts and administrators. Unusually we combine traditional IFA services with Discretionary Investment Management and Stock Broking.

Our team receives constant referrals from Solicitors and Accountants and a large provincial Building Society which reflects the high regard we are held within the professional community.